Channel Avenue:
Add Value, Visibility and Velocity to the Channel Sales Process
Channel Avenue’s channel marketing and sales enablement solution simplifies the entire marketing process, from demand generation to closed loop lead management as well as everything in between.
What's possible with Bridge Metrics' Channel Avenue platform?
Digital Asset Management
Give your digital marketing assets the freedom to run wild (with the visibility to know where they've been).
Demand Generation
Leads...yes REAL leads. Give the sales team what they are clamoring for and just smirk when they take all the credit (you've got the reporting and lead source).
Closed Loop Lead Tracking
Lead...what lead? Don't let your revenue opportunities slip through the cracks (While identifying where your cracks exist).
Channel Avenue in Action
Channel Avenue enables you to extend the value of your marketing assets, create velocity in the lead process and take the leaks out of your lead management process – ensuring full visibility into the lead life cycle.
Benefits for Manufacturers
- Maintain a consistent, current brand image across the entire channel with content syndication
- Increase partner adoption of your marketing programs with automatic co-branded assets
- Gain visibility into what your partners are doing with the leads you give them, and gain insight into their own lead generation efforts
Benefits for Resellers
- Deliver sales-ready marketing assets to your sales reps throughout the entire duration of the sales cycle
- Receive co-branded and personalized marketing assets right in your inbox with no login required
- Receive real-time notifications that tell you when leads are received and when prospects are viewing your documents
