Why Implement a Sales Enablement Solution?

Sales Enablement provides leading organizations with the technologies and strategies to inform marketing, empower sales, and persuade buyers. Its mission is to align every function of your business to work seamlessly and optimally in support of sales, just as the intricate cogs of a precision timepiece collaborate to move its hands.

Successful sales executions you can depend on, time and again

Sales enablement empowers organizations to turn successful closings into predictable, repeatable processes, like clockwork. It tightens your entire business infrastructure and systematizes the selling cycle, closing every gap impacting sales execution.

Your sales training, guidelines, and assets are now aligned with what is proven most effective. Your marketing research and lead generation are optimized for the handoff to sales. Your sales force is armed with customized, actionable data and scripts for each sales scenario, and your prospects get the information they need to make informed and timely buying decisions. Most important, your ability to accelerate your organization’s pace or change course is enhanced by dynamic information dashboards providing insights into the content being consumed by both your sales team and their prospects.

Focused lead engagement

Your enabled sales representatives now understand their leads as well as their closest friends. They’ve seen the campaigns that captured the leads and the emails, white papers, and webinars that nurtured the interest. They’re well-versed in the industry, competitors, and pain points. They’re prepared with dynamic scripts and qualifying checklists, and they’re able to tailor presentations as if they had been by the prospect’s side throughout the process.

Smarter information alignment to the sales cycle

The sales enablement system collects and interprets data throughout the sales cycle, pushes appropriate materials and coaching to your representatives at each stage, and automatically moves the deal forward. At each stage, intelligence is extracted, allowing sales to engage in insight-lead dialogues and conduct powerful presentations advancing the deal. This continuous flow of information empowers management with more accurate sales projections.

Systematized content sharing

Your sales representatives no longer spend hours each week searching for the right content to share with their prospects. Now, fully automated processes can deliver the right assets to your sales team and allow them to share those assets directly or through social media in just seconds. Sales can now provide the exact information their prospects need to advance a sale, right when it is needed most.

The more you know about sales enablement systems and strategy, the more you come to realize, it’s not just about connectivity, communication, and collaboration. It’s also about time. 

About the author

Bill Carroll


As the President of Bridge Metrics, Bill supplies the vision of Bridge Metrics. He is a mentor and thought-leader to the Bridge Metrics team and many of our clients. An experienced entrepreneur, Bill is passionate about developing powerful web-based solutions.

He graduated from Texas A&M University

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